A board-ready blueprint for the public Evalio web presence — page sequence, navigation, headers/footers, legal, access flows, reader journey, mobile, and the recommended build order. Approve before we build.
Guided reader journey
Follow the buyer phases in order — five stops, ten minutes.
You are here · Phase 1
Recognize the pain
Buyers describe fragmented reward inputs and review-day stress in their own words.
Pages in this phase
HomeCustomer Pain
Outcome
Reader feels seen — keeps reading.
01 · Real customer pain
What buyers actually say before they ever type 'Total Rewards platform'.
The site must open with the buyer's words, not Evalio's doctrine. These are the sentences HR, Reward, Finance, and consultants repeat in real conversations.
“Our job titles do not match the work people actually do.”
HR Director
“We are not sure this role is leveled correctly.”
Comp Lead
“Managers keep asking for exceptions.”
HRBP
“Our salary ranges are outdated.”
Total Rewards
“People do not trust the grade structure.”
CHRO
“The merit cycle is becoming too spreadsheet-heavy.”
Comp Analyst
“Finance wants workforce cost scenarios — fast.”
FP&A
“Leadership wants a board-ready explanation.”
CEO Office
“We are not sure where to start.”
Head of People
“We do not want AI making uncontrolled decisions.”
Risk / Legal
02 · The missing middle
What Evalio connects that fragmented stacks leave broken.
HRIS, payroll, surveys, BI, and consultants each solve a piece. The handoffs between them are where decisions become hard to explain. Evalio lives in the connections.
Other players solve
HRIS — stores employees and jobs
Payroll — executes pay
Survey providers — provide market data
Comp tools — run merit cycles
BI tools — render dashboards
Consultants — produce reports
Generic AI — drafts text
What stays broken between them
JD ↔ structured role evidence
Evidence ↔ survey readiness
Survey ↔ market pricing
Pricing ↔ structure ↔ equity
Equity ↔ merit & PfP
Offers ↔ internal equity
Actuarial / EOS ↔ workforce plan
AI ↔ consultant ↔ client approval
Evalio's positioning
Evalio connects fragmented reward inputs into clearer, review-ready decisions — with guided onboarding, AI-supported evidence work, consultant validation, leadership reporting, and decision records in one governed flow.
03 · Recommended page sequence
A primary buyer journey of 9 anchored pages — not 30.
Reduces cognitive load and forces every page to do one job. Secondary, corporate, legal, and access pages live in clear sub-systems.
STEP 01
Home
Open with the customer's pressure, not Evalio doctrine.
Short–Medium
STEP 02
Start With Your Situation
Guided selector that routes by real pain.
Medium
STEP 03
See Sample Outputs
Proof-first gallery of decision artifacts.
Medium
STEP 04
Operating Flow
The Total Rewards lifecycle, jumpable.
Medium–Deep
STEP 05
Platform
How Evalio works — onboarding, AI, consultant, decision room.
Anchors (6) carry the buyer journey. Trust + Pricing + Sign In live as quiet tertiary. CTA never disappears.
Critique of the baseline 10-item nav
"Start Here | See Outputs | Operating Flow | Platform | Solutions | Insights | Trust | Pricing | Talk | Sign In" forces buyers to read 10 labels before clicking. Operating Flow and Platform overlap conceptually. Trust competes with Insights for attention.
Recommended (must-have)
Move Trust + Pricing into a quiet right cluster with Sign In. Keep Talk to Evalio as the only colored button. Test merging "Operating Flow" inside "Platform" with a sub-anchor — only if user testing shows confusion.
05 · Secondary navigation
Sub-systems behind each top anchor.
Start Here
Find your starting point
By role
By pressure
What data do I need?
See Outputs
Role evidence snapshots
Market pricing summary
Salary structure view
Equity review
Decision record
Operating Flow
Understand work
Price & structure
Review fairness
Plan cost
Govern decisions
Platform
Guided onboarding
AI Companion
Consultant Companion
Proof & Output
Decision Room
Solutions
Job leveling
Benchmarking
Merit & PfP
Workforce planning
EOS / Actuarial
Insights
Articles
Reports
Market notes
Education hub
Executive briefings
06 · Header system
Five header variants — same logo, different gravity.
Evalio
Start Here · See Outputs · Operating Flow · Platform · Solutions · Insights
Trust · Pricing · Sign In · [Talk]
Public website header — Sticky, low contrast, single colored CTA.
From pain → proof → governance, with safe ways back.
Pressure→Home→Start Here→See Outputs→Operating Flow→Platform→Trust & Review→Talk to Evalio
Page transitions
Each page ends with a focused next-step CTA + a quiet "Return to lifecycle" anchor + a "You may also need" cluster of 2–3 cards.
Backtracking model
Persistent breadcrumbs on medium/deep pages. Sticky section index for jump access. Footer always offers Sitemap + Search.
17 · Total Rewards operating flow
13 stages — grouped into 5 buyer-friendly phases.
PHASE 1
Understand the work
1Job descriptions & role evidence
2Job evaluation & leveling
3Job architecture
→
PHASE 2
Price & structure the work
4Survey readiness
5External benchmarking
6Salary structure & grades
→
PHASE 3
Review fairness & reward
7Internal equity review
8Merit & pay-for-performance
9Benefits, bonus, commission
→
PHASE 4
Plan cost & workforce
10Offer governance
11Actuarial / EOS / long-term cost
12Workforce planning & budgeting
→
PHASE 5
Explain, approve, govern
13Leadership analytics
14Decision records
15Approvals & governance
1–13Stage numbers run continuously across phases. Buyers see the 5-phase frame first; the 13-stage detail remains a jumpable reference page.
18–24 · Where major systems live in the site
Placement map for Solutions, Proof, Review, Onboarding, AI, Consultant, Competitive.
System
Primary anchor
Secondary surfaces
Solutions structure
Filter by lifecycle phase × persona
→Sits behind the Solutions anchor→surfaces from See Outputs and Operating Flow
Proof & Output
Primary proof path
→Linked from Home hero, Start Here exit state, and every Operating Flow phase
Review & Enablement
Lives inside Trust & Review and Platform
→Every output card mentions it inline
Guided onboarding
Surfaced on Platform
→previewed on Start Here→reinforced in Talk to Evalio
AI Companion
Platform layer 2
→explained in plain language on Trust & Review
Consultant Companion
Platform layer 3
→visible in every artifact's review notes on See Outputs
Competitive advantage
Home secondary band
→Platform comparison strip — no competitor names→capability comparison only
25 · Disclaimers placement
Where each disclaimer surfaces — without weighing the page down.
Public-safe preview
Persistent thin strip on Demo Preview + watermark on sample artifacts.
Indicative output
Inline note on every artifact card on See Outputs.
AI boundary
Trust & Review main panel + footer reference everywhere.
Source rights
Footnote on benchmarking and survey-related artifacts.
Consultant review
Badge on every output card; expanded on Trust & Review.
Pricing
Quiet line beneath each pricing tier.
Legal / output use
Tooltip on output downloads + full text on Output Use Policy.
26 · Mobile navigation
Compact, prioritized, never collapses CTA.
EvalioTalk≡
Start Here
See Outputs
Operating Flow
Platform
Solutions
Insights
Trust
Pricing
Sign In · Sitemap · Search
Mobile rules
CTA stays visible at the top right at all viewports. Hamburger reveals one vertical list — no nested menus on mobile. Sticky section index becomes a top "Jump to" select on medium/deep pages. Footer collapses into accordions but Sitemap + Accessibility + Privacy remain at the very bottom row.
27 · Previous / Next / Related module
The bottom of every medium-deep page.
← PREVIOUS
External Benchmarking
YOU MAY ALSO NEED
Internal Equity Review · Decision Records · Sample Outputs
NEXT →
Salary Structure Design
28 · Sticky section index
Right-rail jump index for medium/deep pages.
Operating Flow — overview
Page body would render here. The index on the right scrolls with the user.
ON THIS PAGE
Understand work
Price & structure
Review fairness
Plan cost
Govern decisions
29 · 'You may also need' cards
Quiet cross-links — never an in-your-face upsell.
See Sample Outputs
Real shapes of what Evalio delivers.
Open →
Trust & Review
How AI, consultant, and client roles are bounded.
Open →
Talk to Evalio
A 30-minute consultative conversation.
Open →
30 · Wow / aha moments
The ten beats that make Evalio memorable.
WOW · 01
'Find your starting point' selector
First-screen action that routes by pain — not by feature.
WOW · 02
Proof-first homepage
Real artifact shapes above feature copy.
WOW · 03
Operating Flow as 5 phases
Reduces 13 stages into a memorable mental model.
WOW · 04
AI does / AI does not panel
Reduces buyer anxiety in one glance.
WOW · 05
Consultant Companion visible
Makes governance feel built-in, not bolted-on.
WOW · 06
Decision Record preview
Closes the loop the buyer is actually worried about.
WOW · 07
Sticky lifecycle return
Backtracking that respects the user's mental map.
WOW · 08
Editorial Insights
Publication-grade thought leadership, not a blog.
WOW · 09
Quiet trust strip
Disclaimers feel governed, not legalistic.
WOW · 10
Talk to Evalio = consultative
Intake feels like advisory, not lead capture.
31 · Best-practice enhancements I recommend
Where I'd push the framework further.
Must-have7 items
01
Rename 'Platform' → 'How Evalio Works' in nav copy